Travel Mangement Keyword search on Google Trends using Google Trends API¶

It enables marketers target specific region that have the highest keyword search from travel management and offer solutions¶

In [14]:
from pytrends.request import TrendReq

# Define your keywords in a list
keywords = ['Travel Management']

# Create a dictionary with 'kw_list' as key and your keywords list as value
kw_list = {'kw_list': keywords}

# Initialize pytrends and build payload using the defined kw_list and specify the country as Kenya
pytrend = TrendReq(hl='en-KE')  # 'hl' parameter sets the language to English and 'geo' parameter sets the region to Kenya

# Build payload with the defined kw_list and the geo parameter for Kenya
pytrend.build_payload(kw_list['kw_list'], geo='US')

# Fetch interest by region for Kenya
Travel_df = pytrend.interest_by_region()

# Display the top 10 rows
Travel_df.head(10)
Out[14]:
Travel Management
geoName
Alabama 44
Alaska 69
Arizona 44
Arkansas 30
California 38
Colorado 47
Connecticut 36
Delaware 47
District of Columbia 100
Florida 44
In [13]:
import matplotlib.pyplot as plt

# Sort the DataFrame in descending order based on the 'Travel Management' column
sorted_df = Travel_df.sort_values(by='Travel Management', ascending=False)

# Select the top ten rows
top_ten = sorted_df.head(10)

# Display the top ten regions
print("Top Ten Regions with Highest Interest in Travel Management:")
print(top_ten)

# Create a pie chart using the 'top_ten' DataFrame
plt.figure(figsize=(8, 6))  # Adjust the figure size if needed
top_ten['Travel Management'].plot(kind='pie', autopct='%1.1f%%', startangle=140)

# Add title and labels
plt.title('Top Ten Regions with Highest Interest in Travel Management in USA')
plt.ylabel('')  # No need for y-label, as it's redundant in a pie chart

# Display the pie chart
plt.axis('equal')  # Equal aspect ratio ensures that pie is drawn as a circle
plt.show()

Top Ten Regions with Highest Interest in Travel Management:
                      Travel Management
geoName                                
District of Columbia                100
Hawaii                               94
New York                             69
Alaska                               69
Virginia                             58
Montana                              58
Oregon                               55
North Carolina                       50
Kansas                               47
Maryland                             47
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